Hotwire.com
is so excited about the buzz on "Cheap Commercial"
(with the music of Los High Tops) that they asked
the boys for an entire series of commercials.
New
commercials added: Watch for "2 Rooms"
(recorded May 24, 2004) - featuring Los High Top's
rendition of a classic Statesmen song.
Commercials
have been apperaing on:
ER
on NBC
Survivor All-Star on CBS
SNL on NBC
Regis
and Kelly, ABC
Oprah, ABC
Today Show, NBC
Letterman, CBS
Bachelor
Finale,
Survivor All-Star Finale,
Alias Finale
Motown Special on ABC.CNNfn,
Comedy
Central,
ESPN,
FOX Sports,
TBS,
TNT,
USA,
VH-1,
The Gaming Network
The
Weather Channel
Hotwire.com
Press Release:
Hotwire
Gets “Real” With New Advertising Campaign
Discount travel site makes cheap travel a reality
in new national TV spot
San
Francisco, Calif. - Mar 29, 2004 - Forget extravagant
productions and expensive talent. Discount travel
site Hotwire.com’s new national television
advertising campaign, “Real People. Real Travel.
Real Cheap.” brings the brand to life with
everyday people and travel experiences representing
the company’s core audience: anyone whose first
priority is saving money on travel.
Hotwire’s
new 30-second ad, “Cheap Commercial,”
is the first of a series of new spots following
real people on trips. The new spot begins airing
today as part of a national cable buy on stations
including CNNfn, Comedy Central, ESPN, FOX Sports,
TBS, TNT, USA, VH-1, and the Weather Channel, as
well as spot buys in major markets.
Real
People. Real Travel. Real Cheap.
The
new campaign’s concept stays true to Hotwire’s
commitment to delivering deep discounts on travel
by demonstrating the company’s appreciation
for the value of the dollar. With simple snapshots
and snippets of video captured with a cheap camera
and set to music performed by a raw (but rocking)
garage band, the non-traditional, low-cost campaign
reveals true-life travel on the cheap.
“At
Hotwire, we live the brand inside and out,”
said Ty Shay, chief marketing officer at Hotwire.
“We’re all about giving people the lowest
prices on travel and the production and feel of
this campaign reflect that.”
The
television ad launching today was created by McCann
Erickson San Francisco, Hotwire’s agency of
record. The ad runs with Hotwire’s existing
tagline “Fly. Sleep. Drive. Cheap,” which
was introduced in June 2003.
Kevin
Moehlenkamp, executive vice president and co-chief
creative officer, McCann Erickson San Francisco,
commented, "It's not often you get to work
with a client who's so sure and single minded about
who they are and what they do. Hotwire is consistently
the cheapest way to travel – period. To bring
the brand to life we've had to embrace that same
cheap way of thinking. Our account team shot and
starred in the spots and we edited them in-house
– truly a low-cost family affair."
NOTE
TO EDITORS: Copies of the ad can be obtained by
contacting Monica Ma at mam@fleishman.com, 415-318-4125.
About
Hotwire.com
Hotwire.com is a leading discount travel site with
consistently lower prices on airline tickets, hotel
rooms, rental cars, cruises and vacation packages.
Launched in 2000, Hotwire negotiates deep discounts
from its travel suppliers to help sell their excess
inventory. Hotwire is a wholly-owned business of
IAC/InterActiveCorp (NASDAQ: IACI). For more information,
visit www.hotwire.com
